New Year and Iranian New Year Gifts
Persian and Iranian Food Products,
Persian and Iranian groceries
and Iranian Cookbooks
Click here to shop Persian and
Iranian Food Baskets
Persian Dinner for Four
Cooking - Best of Persian Cuisine
Persian Pastries and baklava - Sohan Asali , Nughul Almond, Rezaeyeh ,
Shirini Zaban , Shirini Zaban, Zolbia Shirini, Shirini Bamiyeh, Shirini, Sohan Momtaz Fard
, Gaz Fard , Loghmehie, Gaz Fard , Ardi Pistachio, Bamiyeh, Zolbia, Mixed Delight, Rose,
Lemon & Menthe, Delight Pistachio, Shirini, Shirini, Shirini, Shirini, Nughl , Nazoke
Pastry, Gaz Fard, Deluxe Pistachio Nougat, Gaz Fard, Pistachio Nougat, Burbank Pastry ,
Tavazo Dried Nuts , Tavazo
Almond Brittle (Sohan Asal), Chickpeas Flour cookies (Noon Nokhodchi),
Raisin cookies (Noon Keshmeshi), Rice Flour cookies (Noon Berngie), Zulbia & Bamia
(Honey dipped delights)
in Persia - Now Ruz, Persian New Year
At the moment of the equinox the oldest person present begins
the well-wishing by standing up and giving out sweets, pastries, coins, and hugs. Calm,
happiness, sweetness, and perfumed mists is the mood as they represent this day of
rebirth, and what lies ahead for the rest of the year. An old saying goes, "Good
thought, good word, good deed-to the year end, happy indeed."
The Persian New Year begins at the precise
moment when the sun passes through the vernal equinox, almost always on the 21st of March,
and the following thirteen days are marked by a series of festivities and visits to
relatives and friends. For several weeks beforehand housewives have been making new
clothes and preparing sweetmeats for visitors. On the last Wednesday of the old year
bonfires are lit in gardens and open spaces over which people jump as they ceremonially
rid themselves of their sorrows.
Every house prepares a display known a "Haft-sin" (the Seven S's), consisting of
seven objects the name of which in Persian begins with the letter S, completed by a copy
of the Holy Quran a mirror and a bowl of goldfish.
Sabzeh - wheat or lentils grown in a tray or dish prior to
Noe-Rooz to represent rebirth,
Samanu - a sweet pudding made from wheat germ, symbolizing
Senjed - the dried fruit of the lotus tree which represents love,
Seer - which means garlic in Persian, and represents medicine,
Seeb - which means apple in Persian, and represents beauty and
Somaq - sumac berries, which represent the colour of the sun
Serkeh - which means vinegar in Persian, and represents age and
Sonbol - the hyacinth flower with its strong fragrance heralding
the coming of spring, and
Sekkeh - coins representing prosperity and wealth.
The other items in the spread include:
Shirini - Sugar cookies and pastries,
Candles - representing enlightenment and happiness,
Mirror - representing the reflections of creation on the first
day of spring,
Painted eggs - representing fertility,
A bowl with goldfish - representing life and the end of the
Zodiac sign of Pisces,
An orange in a bowl of water - representing the earth floating in
Rosewater - thought to have magical cleansing powers and
A copy of the Holy Koran and Divan-e Hafez
The Spirit of Renewal
In parallel with the rebirth of nature, extensive spring-cleaning is a national tradition
observed in almost every household in Iran. This is also extended to every persons attire,
and it is customary to buy at least one set of new clothes. On the New Year's day,
families dress in their new clothes and start the twelve-day celebrations by visiting the
elders of their family, then the rest of their family and finally their friends. On the
thirteenth day families leave their homes and picnic outdoors.
Ingredients: (4 servings)
Wheat, 500 grams
Wheat flour, 2 kg
Samanoo is usually made at the Iranian new year (starts on the first day of spring: 20 or
Wash wheat with cold water, then rinse. Add cold water until
there is 2-3 cm of water over the wheat. Leave for about two days, changing the water
after the first day. The wheat should begin to germinate. Rinse thoroughly.
Hold a thin piece of cloth under cold water until it is
completely wet. Pour wheat inside and wrap the cloth around it. Place it in a bowl and
leave the bowl in a warm place. Once or twice a day, sprinkle a bit of cold water over the
cloth to make it wet but not soggy.
When roots appear, spread wheat on a large plate, then spread the
cloth over it and sprinkle with water. Continue sprinkling with water once or twice a day
until silvery sprouts appear. Wheat should be used before the sprouts turn green.
Grind the wheat, add two glasses of cold water, and mix well.
Filter out the excess water. Press the wheat hard to squeeze out the extract. Add wheat
extract to flour while mixing. The mix should become thin.
Place the mix over medium heat, stirring frequently until the mix
starts boiling and thickens. Continue heating until water disappears. Fry the mix without
any oil or sugar for about 10-15 minutes.
Gradually add 1-2 glasses of hot water and mix well. Allow to
boil slowly, stirring occasionally until the mix slightly thickens. Place in the oven for
about 30 minutes at low temperature.
Sabzi Polou Mahi
The New Year's day traditional meal is called Sabzi Polo Mahi, which is rice with green
herbs served with fish. The traditional seasonings for Sabzi Polo are parsley, coriander,
chives, dill and fenugreek.
4 cups (32 Oz) of white long grain rice.
4 table spoons of cooking oil.
1/2 cup (4 Oz) chopped Chives/Scallion stems (tarreh/piAzcheh).
1-1/2 cups (12 Oz) Parsely (jafaree).
1 cup (8 Oz) coriander (gheshneez).
1-1/2 cups (12 Oz) fresh Dill Weed (sheveed).
A few large, outer leaves of lettuce.
4 Oz of water.
For best results, soak the rice for a few hours in hot water and
salt before cooking.
Wash and drain the vegetables. Using a cutting board and while
repeatedly bunching up the vegetables, finely chop them.
In a medium size pot, half-way filled with water, bring the water
to a boil. Add the rice (and the water it was soaking in), and let it cook for a few
minutes until it starts boiling. Stir the rice a few times during the boiling process.
Occasionally chew on a few of rice grains to see if they have softened.
Near the end of boiling, add the fresh chopped vegetables (if you
are using dried vegetables do not add them in yet because they will get washed out). Stir
the rice one last time and then take it out and drain it in a kitchen stringer. Run the
tab water on it to wash out some of the excess salt.
Pour the oil in the pot, add 4 Oz of water, lay the lettuce
leaves in the bottom of the pot and add a bit of extra oil if necessary. If you are using
dried vegetables in place of fresh ones, you will have to mix them in as you are adding
thin layers of rice in the pot, in the shape of a heap.
With the back of a spoon, make five holes, one in the center and
four around it so that the rice can breath in the cooking process.
Spread a little water on top and close the lid. Let it cook for a
few minutes on high heat. When steam starts to rise, change the setting to medium heat and
let it cook for another 15-20 minutes. Then turn the heat to medium-low, sprinkle some
cooking oil to prevent drying, and let it cook for about another 10-15 minutes before
Fish Stuffed with Fresh Herbs
(Mahi-ye tu por ba sabzi)
Rinse fish in cold water. Pat dry with paper towel and rub inside
and out with 1 teaspoon salt.
In a non-stick skillet, heat 2 tablespoons of oil and sauté
garlic, parsley, tarragon, scallions, coriander, and mint; add walnuts, barberries,
raisins, lime juice, 1 teaspoon salt, and pepper. Mix well and remove from heat.
Preheat oven to 400°F. Fill the fish with the herb stuffing; pin
the cavity shut. Lay the fish in a greased baking dish. Dot the fish with the remaining
oil and saffron water; place in the oven. Bake for 20 to 30 minutes (depending on the size
of the fish), until the fish flakes easily with a fork. Baste occasionally with pan
Arrange the fish on a serving platter and garnish with lime or
Seville orange slices.
Serve with chelow (Saffron Steamed Plain Basmati Rice) and fresh
Note: If using fish fillets, place the stuffing in the center of a greased baking dish.
Cover it with fish and pour the saffron water, oil, and juice over the fish. Continue with
Another traditional dish Reshteh Polo, is rice cooked with noodles which is said to
symbolically help one succeed in life.
The thirteenth day celebrations, Seezdah Bedar, stem from the belief of the ancient
Persians that the twelve constellations in the Zodiac controlled the months of the year,
and each ruled the earth for a thousand years. At the end of which, the sky and the earth
collapsed in chaos. Hence, Noe-Rooz lasts twelve days and the thirteenth day represents
the time of chaos when families put order aside and avoid the bad luck associated with the
number thirteen by going outdoors and having picnics and parties.
At the end of the celebrations on this day, the sabzeh grown for the Haft Seen spread
(which has symbolically collected all the sickness and bad luck) is thrown away into
running water to exorcise the demons (divs) and evil eyes from the house hold. It is also
customary for young single women to tie the leaves of the sabzeh, prior to discarding it,
symbolizing their wish to be married before the next year's Seezdah Bedar. When tying the
leaves, they whisper...
The festival of Noe-Rooz represents a major part of the Iranian peoples' rich culture and
is one of the cornerstones of their civilization. It has remained intact for over 4000
years bringing joy and hope to every Iranian, no matter where they reside and which
religion they have moved on to.
||Chickpea Cookies - Noon Nokhodchi , Cripy Almond Cookie - Hajibadoom , Crispy Walnut Cookie - Bajigerdoo , Rice Cookie- Noon Brenji , Mixed Persian Cookies (traditional) , Marzipan -Toot , Flax Seed Brittle - Sohan Asali , Honey Almond Brittle Sohan Asali with slivered almonds , Honey Sesame Brittle - Sohan Asali , Peanut Brittle - Sohan Asali Peanut , Noga , Pistachio Nugget - Gaz , Walnut Nugget - Baslough , Saffron Rock Candy - Nabat , Saffron Rock Candy Pieces Paitakht , Sugar Coated Almonds - Noghle , Almond Candy - Badoom Sokhteh , Baklava - Persian Baglava , Rolled Cookies - Kak Kermanshahi , Zolbia and Bahieh .
||Aash-e-Reshteh / Noodle Vegi Persian Soup , Aash-e-Mast (Persian Yoghurt Vegi Soup) , Aash-e-Joe - Persian Barley and Beans Soup Mix , Aash-e-Anar (Persian Pomegranate Vegi Soup) , Herb Rice / Sabzi Polo , Lentil Pilaf / Adas Polo , Sweet Delight Shireen , Tomato Rice / Estamboli , Halva Vanilla , Falafel Mix , Tabouli Mix , Couscous Spinach , Coucous Mediterranean , Couscous Original , Couscous Toasted , Tahini Jar , Mixed Persian Cookies (traditional) .
Fruits, Nuts, Spices, Herbs, Extracts
||Garlic Cloves (Fresh) - ships Tues only , Fresh Mint Leaves - ships out only on Tuesday , Pistachio - Raw , Cashew Pieces , Almonds , Raisins , 100% Pure Asafoetida (Hing) Crystals - non-organic 0.5oz , Kasturi Methi or Fenugreek Leaves (Shambalileh). , Fried Onions , Cardamom Pods Green Whole , Poppy Seed or Khas Khas , Cinnamon (Malabar Cinnamon) , Black Cardamom , Black Pepper (Whole) , Sesame Seeds White , Cardamom Seeds , Tamarind Paste - Tamarindo, Tamar Hind , Orange Blossom Water - Flavor Desserts, Syrups, Rice, Salads, on Fruit and
in Beverages , Advieh Polo Rice , Advieh (Baharat) , Seven Spice Baharat , Shish Kabob Seasoning , Ground Meat Kabob Seasoning , Yoghurt Dip Seasoning , Chicken Kabob Seasoning , Mediterranean Seasoning , Lemon Pepper Seasoning , Zereshk Berries (Dried Barberries for Persian Rice) , Rose Bud Gol Mohamadi , Eucalyptus Leaves , Mosir (Dried Shallot) , Mosir Powder - Shalot , Orange Peel - used in rice dishes and pan sauteed meats , Senjed , Lemon Omani Whole , Sabzi Gormeh , Sabzi Polo , Sabzi KooKoo , Sabzi Aash , Sabzi Dolmeh , Pistachios , Tahini Jar , Pomergranate Concentrate 100% , Pomergranate Paste , Dried White Mulberry Jumbo (tout) , Dried Fig - Shirazi Anjeer , Dried Apricot , Raisin Currant , Raisin Soultany .
Rice, Pasta, Beans
||Channa Dal - Lentils , Masoor Dal (Lentil) , Masoor Dal Whole , Kabuli Chana (Garbanzos) , Rajma - Kidney Beans , Besan or Chick Pea Lentil Flour , Basmati Rice - world's finest rice , Basmati Brown Rice - world's finest rice , Aash-e-Reshteh / Noodle Vegi Persian Soup , Aash-e-Joe - Persian Barley and Beans Soup Mix , Reshteh (Noodles for Ash) , Reshteh Polo (Roasted Noodle) , Barley (Joo) , Black Beans , Black Eye Peas, Lobia, Blackeye Beans, Field Peas, Lobiya, Chawli ,
Lima Beans , Great Northern Beans , Green lentils (Adas) , Soup Mix , Yellow Fava (Baghala) , Brown Fava Beans , Couscous Original , Couscous Toasted , Foul Modammas (canned) , Large Fava Beans (canned) , Tahini Jar .
Pickles, Preserves, Purees
||Torshi Litteh , Torshi Eggplant , Torshi Mix Pepper Chk , Torshi Mixed Hot Creamy , Torshi Little , Torshi Haft - Bijar , Torshi Onion Red Viniger , Torshi Garlic , Quince Preserve , Orange Blossom Jam , Carrot Preserve , Fig Preserve .
Sherbets, Dried Fruits, Berries
||Zereshk Berries (Dried Barberries for Persian Rice) , Khak Shir Iran - Mugwort Seeds , Esphand , Quince Seeds , Sonbol Tib , Rose Bud Gol Mohamadi , Eucalyptus Leaves , Hibiscus/Sour Tea , Orange Peel - used in rice dishes and pan sauteed meats , Senjed , Rose (Gole Sorkh) Jam , Pomergranate Concentrate 100% , Pomergranate Paste , Pomergranate Juice Premium , Sour Grape Juice , Lime Juice (Shiraz) , Natural Lemon Juice , Orange Water Imported , Persian Blend Tea Earl Grey , Persian Blend Tea w Cardamom , Persian Blend Tea Earl Grey 50 T/B , Persian Blend Tea w Cardamom 50 T/B , Persian Blend Tes Earl Grey 20T/B , Persian Blend Tea w Cardamom 20 T/B , Dried White Mulberry Jumbo (tout) , Dried Fig - Shirazi Anjeer , Dried Apricot , Raisin Currant , Raisin Soultany , Chickpea Cookies - Noon Nokhodchi .
1990 to 2009 - Kavita Mehta. All Rights Reserved.
Persian and Iranian gift
baskets gift baskets, Persian and Iranian gifts, gifts for the holidays, gift baskets
baskets, gift giving choices, unique gifts, gifts, special gifts, polow gift basket,
torshi gift basket, Persian desserts gift basket, birthday gifts, anniversary gifts, gifts
for nuroz, Persian gift baskets baskets, ethnic cuisine, NowRuz, NoRuz, NoRooz, Persian
New Year gifts, valentine gifts, holiday gifts, anniversary gifts, birthday gifts,
gifts from Iran, Persian and Iranian tea gifts, Persian tea gifts, persian new year
traditions, persian new year food, persian haft seen, persian new year celebration,
iranian new year food, persian haft sin, Iranian food online, Iranian cuisine, persian
food recipes, persian cuisine, Iranian recipes, persian grocery stores, persian food
store, Iranian grocery store, Iranian grocery store, persian grocery stores, Iranian food
store, persian basmati rice, persian grocery online, persian cuisine, persian tea, persian
food recipes, persian grocery eastern foods retailing, persia general store grocers
retail, Iranian gifts.
Shop for Persian
and Iranian grocery, Persian and Iranian Food, Persian and Iranian groceries online
providing authentic recipes, Persian and Iranian groceries, Persian and Iranian spices,
Persian and Iranian grocery, Persian and Iranian recipes, beauty products and more.
Persian and Iranian groceries and Persian and Iranian grocery products at their finest,
making the cuisine of Iran delightfully yours. Selection of Persian and Iranian food,
Persian and Iranian spices, Persian and Iranian grocery, Persian and Iranian groceries.
The highest rated online Persian and Iranian grocery store. Ethnic foods and Persian and
Iranian groceries specialized on this site. Persian and Iranian grocery, Persian and
Iranian grocery store, Persian and Iranian grocery online, grocery Persian and Iranian
online store, grocery in Persian and Iranian store usa, shopping online for Persian and
Iranian grocery, grocery Persian and Iranian shop, grocery Persian and Iranian store, food
grocery Iran Persian and Iranian online store, Persian and Iranian spice, Persian and
Iranian spices, ethnic grocery, Iran grocery, Persian and Iranian groceries, Persian and
Iranian groceries online, online Persian and Iranian grocery, Persian and Iranian grocery
online, gifts, gift baskets, Iran spice, Iran spices, Persian and Iranian food, Persian
and Iranian foods, Persian and Iranian food online, ethnic grocer, Persian and Iranian
grocer online, Persian and Iranian grocer
Foods Company, 204 Central Ave, Osseo, MN 55369 - 952-593-3000
©2002-2009 EthnicFoods Company, Inc. All rights reserved. The Ethnic Foods
Company logo and mark are trademarks of EthnicFoodsCompany, Inc.
sitemap, sitemap1, sitemap2, sitemap3, sitemap4,
~ About China and its History
~ Chinese Culinary
~ China's Culinary
~ Dim Sum
~ Chinese Medicine
~ Regional Chinese
~ Chinese Cooking
~ Chinese Restaurant Guide
~ Chinese Entertaining
~ Food Pyramid
~ About Thai
~ Thai's History
~ Thai Culinary History
~ Thai Culinary
~ Thai's Culinary Dishes
~ Thai Soups
~ Thai Rice
~ Regional Thai Cuisine
~ Thai Cooking
~ Thai Restaurant Guide
~ Thai Entertaining
~ Food Pyramid
- Thai Salad Recipes
- Thai Appetizer
- Thai Soup Recipes
- Thai Rice Recipes
- More Thai Rice Recipes
- Thai Noodles
- Thai Chicken Recipes
- Thai Shrimp Recipes
- Thai Fish Recipes
- Thai Crab Recipes
- Thai Pork Recipes
- Thai Red Meat Recipes
- Thai Dessert Recipes
~ About Japan
~ Japan's History
~ Japanese Culinary History
~ Japan's Culinary Dishes
~ Japanese Vegetables
~ Japanese Medicine Cuisine
~ Regional Japanese Cuisine
~ Japanese Cooking Techniques
~ Japanese Restaurant Guide
~ Japanese Entertaining
~ Food Pyramid
~ About Persia , ~ Persian Food
~ Persian New Year
- Persian or Iranian Soup
- Persian or Iranian
Polow / Rice Recipes
- Persian Khoresht/
- Persian Side
- Persian Kebab
- Persian Fish
- Persian Chicken
- Persian Dessert
- Persian or Iranian
- About Persia
- Persian Food, - Persian New Year
- About Eastern Beauty